Current:Home > reviewsID, please: Costco testing scanners at entrances to keep non-members out -Visionary Growth Labs
ID, please: Costco testing scanners at entrances to keep non-members out
View
Date:2025-04-23 19:27:03
Costco is testing a new way to keep non-members out of their stores.
A photo posted on Reddit from Jan. 7 shows a Costco greeter scanning a customer's card in a warehouse in Issaquah, Washington, about 17 miles east of Seattle.
Costco confirmed to USA TODAY on Tuesday that several locations "are scanning Costco membership cards at the entrance," calling it an effort to improve member experience.
"This test is to match members to their cards at the door prior to shopping for an improved member experience," Costco said in a statement to USA Today.
Before now, Costco members have only had to flash their membership card at store entrances. The card and a customer's ID are then scanned at both regular and self-checkout. Adding ID checks at the store entrances will eliminate the need for them to be provided at checkout, CNN reported.
"It speeds up the process at entry and speeds up the process at the checkout," Costco chief finance officer Richard Galanti told CNN. "That’s what we believe and we’re going to pilot it."
Costco is the latest company to crack down on membership sharing with both Disney+ and Netflix limiting password-sharing.
Memberships key to Costco business model
The crackdown is a measure to protect a cornerstone revenue stream for Costco.
Costco generated $4.6 billion in membership fees from nearly 128 million members, according to the company's 2023 Annual Report.
The figure represented and 8% increase over 2022 and the company reported a 90% renewal rate.
Costco memberships cost $60 for Gold Star and Business members and $120 for executive members.
The company reported net sales of $237.7 billion in 2023.
veryGood! (7)
Related
- Military service academies see drop in reported sexual assaults after alarming surge
- Brody Malone, Fred Richard highlight 2024 U.S. Olympic men's gymnastics team
- Lauren Graham and Her Gilmore Girls Mom Kelly Bishop Have an Adorable Reunion
- Off the Grid: Sally breaks down USA TODAY's daily crossword, The Tortured Poets Department
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- Cannibals, swingers and Emma Stone: Let's unpack 'Kinds of Kindness'
- Surprise! Taylor Swift performs 'Tortured Poets' track in Ireland for the first time
- LeBron James to free agency after declining Los Angeles Lakers contract option
- Global Warming Set the Stage for Los Angeles Fires
- NBA free agency tracker: LeBron opting out of contract but expected to return to Lakers
Ranking
- Nearly half of US teens are online ‘constantly,’ Pew report finds
- Second U.S. service member in months charged with rape in Japan's Okinawa: We are outraged
- Pac-12 Networks to go dark Sunday night after 12-year run
- Horoscopes Today, June 28, 2024
- Federal hiring is about to get the Trump treatment
- Arizona wildfire advances after forcing evacuations near Phoenix
- Street medicine teams search for homeless people to deliver lifesaving IV hydration in extreme heat
- The Biggest Bravo Casting Shakeups of 2024 (So Far)
Recommendation
Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
This pink blob with beady eyes is a humanoid robot with living skin
Bardet wins hot and hilly opening Tour de France stage in Italy while Cavendish struggles
Hurricane Beryl strengthens into a Category 4 storm as it nears the southeast Caribbean
Nevada attorney general revives 2020 fake electors case
2024 BET Awards: Killer Mike Shares Blessing That Came One Day After Arrest at Grammy Awards
Horoscopes Today, June 29, 2024
Baseball Hall of Famer Orlando Cepeda dies at 86